Marketing, advertising, and growth industry news.
The Estée Lauder-owned fragrance brand built a limited-time, British coast-inspired world inside one of Fortnite's most popular creator islands to promote its new Sea Salt & Bergamot Cologne.
By Go Big News Staff
The chain's first custom creator order for its kids' menu pairs a limited-time meal with a sweepstakes, deepening its pursuit of Gen Alpha customers.
The Urban Outfitters-owned rental service is anchoring its fall push with a 12-part scripted microdrama about modern dating, made with social-first agency Dayna's House.
New connected TV features let creators turn playlists into episodic shows with dedicated pages and seasons, as YouTube leans into the billion-plus hours streamed on television sets each day.