Reachlee crossed $900 in self-reported monthly recurring revenue, founder Tushar Kapil said in a post on X. Less than a week earlier, Go Big News reported that the company had crossed $600 MRR, with a verified dashboard showing $601.38 on September 9.
Kapil said Reachlee moved from $800 MRR to $900 MRR in under 24 hours. He also said the company was 90% of the way to a self-set $1,000 MRR goal. The $900 figure, the under-24-hour jump from $800 and the 90% progress toward the $1,000 goal are all Kapil’s own, stated in his post on X.
Reachlee describes itself as an Instagram growth-automation SaaS built on Meta’s official Instagram Graph API. Its tools include comment-to-DM automation, story-reply triggers, keyword-based DM responses, email and lead capture to Google Sheets, and a feature that requires users to follow an account before receiving a promised link.
The company’s site says it serves more than 900 creators and businesses and has processed more than 61,000 automation triggers. It also reports more than 44,000 DMs sent or answered and more than 12,000 tracked link clicks.
Reachlee offers a free tier and paid plans from $9 to $29 a month. Its Pro plan is priced at $9 a month, Growth at $14 a month and Business at $29 a month.
Manychat is a larger competitor in social and Instagram DM automation. Summit Partners said Manychat has raised $163.3 million in total and serves more than one million users across more than 170 countries.
