unfair.so said in a September 13 post on X that it can now make launch videos. The post had 77,037 views, 328 likes and 37 reposts, according to the software-verified post record.
The announcement directs customers to Lore, a social-first video studio that specializes in startup launch videos. The company said four September slots remained.
Lore lists two packages. Its No Shoot package costs $5,900 to $7,900, while the You On Camera package costs $9,900 to $12,900. Each has a seven-day delivery window.
The page says four spots remain at launch pricing, but it does not state the total number of September slots. The limited availability gives the offering a defined near-term sales window.
The production offering is directed by Rich, according to the Lore page. The bio on the page says Rich spent “Twenty years for Samsung, Red Bull and Levi's” and now cuts every launch video for the offering.
Lore lists Red Bull, Samsung, Levi's, National Geographic, The North Face, Adobe, Tomorrowland and Epidemic Sound among its clients, alongside Strapi, Fullstory, Stanley, beehiiv and Smartlead. The page also promotes a prior Lore campaign that it says produced 37,748 link clicks in two weeks on under $10,000 of marketing.
Separately, unfair.so's homepage promotes its own launch campaign as proof of concept, citing roughly $36,000 in revenue and a claimed 1,140% return on investment from under $3,000 in spend. It also cites 1,800-plus high-intent visitors, more than 50 demos booked and about 1 million impressions.
The main site describes unfair.so as a creator-marketing platform that connects brands with creators, separate from the Production offering. It offers managed launch campaigns from $990 a month, lists 20 spots available and says its first 100 clients can receive $550 in creator credits.
