August 26, 2026 — Proferex today announced the launch of its performance marketing platform as an alternative to established trackers including Voluum, ThriveTracker, RedTrack and Binom.
Proferex is designed to cover the essential work normally expected from a performance marketing tracker. Users can create campaigns, configure traffic and offer sources, manage offers and landing pages, build weighted campaign paths, define routing rules, record server-to-server conversions and analyze results across campaigns, offers, landers, locations and devices.
The platform adds website and landing-page hosting to that tracking foundation. Users can upload HTML websites or ZIP packages and publish landing pages, presell pages and static microsites from Proferex. They can also connect custom domains and manage a built-in SEO blog without maintaining a separate hosting service for each campaign property.
Uploaded landers remain editable after publication. Marketers can browse the files within a lander, replace assets and update its HTML or other content without rebuilding and uploading the entire package for every small change.
No-redirect tracking without manually installing a tracking snippet
For campaign pages hosted by Proferex, marketers can use no-redirect delivery without manually adding a tracking script to the lander.
When a visitor opens a no-redirect campaign URL, Proferex selects the appropriate campaign path and serves the hosted page directly from the tracking domain. The platform automatically adds the tracking context required to attribute the visit, click and resulting conversion.
This allows the visitor to remain on the original campaign URL instead of being sent through a visible redirect before reaching the lander.
No-redirect campaigns can also use Proferex’s routing and weighting system. A campaign can contain multiple paths or hosted landers, and Proferex can select which one to serve for a particular visit. This gives marketers the ability to change or rotate the lander while retaining no-redirect delivery.
For example, a team could upload two versions of a product presell page, assign each one a weight and publish them as paths within the same campaign. Proferex can distribute visitors between the pages, track the results for each lander and report which path produces more clicks, conversions or revenue.
Tracking and campaign operations in one platform
Proferex provides real-time reporting for visits, clicks, conversions, revenue, advertising cost and return on investment. Results can be broken down by campaign, offer, lander, traffic source, geography, device and other recorded campaign dimensions.
Its SubID system gives marketers programmatic control over outbound tracking parameters. Teams can configure reusable SubID templates, apply transformations and pass the appropriate values to offer URLs without manually rebuilding every link.
The generally available platform also includes Agentic Analytics and Agentic Campaign Creation. Marketers can ask questions about their reporting data conversationally or use the agent to help configure tracker objects. Changes affecting the tracker’s configuration remain subject to user approval before execution.
Built-in landing-page and blog hosting allows the resulting campaign assets to operate alongside the tracker. A marketer could publish an SEO article or presell page, connect it to a tracked campaign, route visitors to one or more offers and review the resulting performance without joining together separate tracking, hosting and content systems.
Additional features being tested with early adopters
The capabilities described in this announcement are generally available. Proferex is also testing additional product features with selected early adopters before making them available to the wider customer base.
Those developing features are not included in the availability claims made in this announcement. Proferex plans to move them into general availability after early-adopter use and validation, with individual releases to be announced separately.
