Liquid Death
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Background
Liquid Death was founded by Mike Cessario. [1]
In August 2026, Liquid Death and Garage Beer launched a joint satirical campaign about AI data centers’ water consumption, fronted by Garage Beer co-owner Jason Kelce. [1]
Compiled automatically from sourced coverage. Facts reflect the dates and attributions in their sources. Overview updated Sep 8, 2026.
Milestones and announcements
| Announced | Development | Evidence |
|---|---|---|
| Aug 18, 2026 | Liquid Death launches AI data-center satire campaign with Garage Beer Marketing Dive reported that Liquid Death and Garage Beer launched a joint satirical campaign about the water consumption of AI data centers. Available at announcement | Marketing Dive reporting Original source |
Latest recorded events. Dates describe announcements; the source may report an earlier measurement period.
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