Fortnite
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Background
Jo Malone London made its gaming debut in Fortnite to promote its Sea Salt & Bergamot Cologne, according to Marketing Dive. [1]
The limited-time Fortnite experience was Jo Malone London’s first video-game activation and ran through August 24, 2026. [1]
Compiled automatically from sourced coverage. Facts reflect the dates and attributions in their sources. Overview updated Sep 8, 2026.
Milestones and announcements
| Announced | Development | Evidence |
|---|---|---|
| Aug 20, 2026 | Jo Malone London debuts Fortnite gaming activation Jo Malone London made its gaming debut with a limited-time Fortnite activation promoting Sea Salt & Bergamot Cologne. The experience was available when announced and was scheduled to run through August 24. Available at announcement | According to Marketing Dive, as explicitly cited in the published article. Original source |
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