Meta is rolling out Pocket, an experimental app that turns plain-language AI prompts into small interactive games, to users across the United States, TechCrunch reports. The app effectively brings vibe coding — describing what you want and letting AI build it — to casual game creation, and the nationwide release follows a quiet test in Brazil that began in July.
Games created in Pocket are published to a scrollable feed, where other users can save them, remix them or repost them to their own profiles. The creations — which the app calls gizmos — can respond to touch and phone tilt, incorporate sound effects and clips of favorite songs, and pull in photos from a user's camera roll or live camera. The app is available for iOS on the App Store.
Pocket grew out of Meta's acqui-hire earlier this year of the team behind Gizmo, a vibe-coded gaming platform created by Atma Sciences and built by former Snap engineers. The original Gizmo app is shutting down as Pocket launches; founder Josh Siegel called the closure bittersweet after years of work on the platform but said he is excited for Pocket and what comes next.
The launch caps a rapid stretch of shipping for Meta's consumer product teams, which have recently released Instagram Instants, a standalone Groups app called Forum, a standalone Marketplace app called Seller, an AI bedtime-stories experiment and a Meta AI app for the Mac. CEO Mark Zuckerberg has credited AI-assisted software development with speeding up how quickly the company can get new products out the door.
Pocket also extends Meta's growing lineup of AI creation tools, which includes the Meta AI assistant app and the Vibes video feed, and gives the company a user-generated entry point into casual gaming — a category where playable, shareable content maps naturally onto its strengths in social distribution.