Upwell Habit Tracker has 50 active subscriptions and $130 in monthly recurring revenue, according to figures Alessio Licata posted in a post on X.
Licata reported $904 in revenue over the last 28 days, up 3.9% from the prior period. The update also said cumulative revenue had passed $900.
The figures were shared on day 22 of Licata's 150-day challenge to grow the iOS app to $5,000 in monthly recurring revenue. Active subscriptions were unchanged from the prior reading, while active trials rose 16.7% to seven.
Licata listed 1,321 new customers, down 0.5% from the prior period. The post did not specify the time period represented by that figure.
The app operates in a crowded iOS habit-tracking category. Streaks uses a $5.99 one-time purchase with no subscription and is available on iPhone, Apple Watch and Mac, with iCloud sync and Apple Health integration. Habitify runs across iOS, Android, macOS and web and charges roughly $5 a month or $50 a year. HabitKit offers a free tier limited to four habits and Pro plans starting at $1.99 a month; its App Store listing shows 4.8-star ratings from more than 2,400 reviews.
Go Big News reported on September 7 that Upwell Habit Tracker had crossed 1,000 active users.
