Tracwell starts at $9 a month for its Starter plan, which includes 300,000 events, five websites and one year of history. Founder Saurabh introduced the analytics platform in a post on X.
The platform is designed to help users understand traffic, follow customer paths and connect activity to revenue. Its site says it can show what drives signups and revenue.
Tracwell offers MCP integration, allowing users to connect an MCP-compatible AI tool with a read-only key to query analytics. The product also includes revenue attribution that uses a server API to connect purchases to their acquisition source and earlier visitor activity.
The pricing page lists three paid tiers: Starter at $9 a month, Growth at $29 a month and Scale at $79 a month. There is no free plan, though each tier includes a three-day free trial. All tiers include realtime analytics, visitor paths, funnels, attribution, custom events, API access and unlimited team seats; capacity and history retention differ by tier.
Amplitude says all 10 major product analytics vendors, including Amplitude, Mixpanel, PostHog, Statsig, Pendo, FullStory, Contentsquare, Adobe Analytics, Google Analytics 4 and LogRocket, shipped official MCP servers in the prior 12 months as of September 2026. Tracwell is entering that category with its own MCP integration.
The company’s public presence does not disclose its founding date, location, incorporation, funding, investors, team size beyond Saurabh, or customer counts. Plausible Analytics, a comparable lightweight web analytics tool, was founded in Estonia in 2018, is bootstrapped with no outside investors, and serves roughly 21,000 paying subscribers tracking more than 313 billion pageviews, according to Plausible Analytics.
