Helsinki-based Zero has raised a $10.3M seed round led by Primary Venture Partners, the company said in a post on X. Founders from Lovable, Supercell, Silo AI and Langdock also backed the round, according to the announcement.
Primary Venture Partners is based in New York. Other backers include Inception Fund, Defiant, Greens, 20VC, James Hawkins (a PostHog co-founder), and operator funds backed by executives from Spotify, Wolt, Shopify, Dropbox, Meta and OpenAI.
Zero is pitching an AI-powered CRM that combines eight sales tools into one. The company says hundreds of startups are already closing twice as much business using the product.
The platform has four modules: Prospect for lead discovery, Close for deal management, Grow for customer-success tracking and Scale for AI-agent automation. Zero says the product is built to replace a CRM and related tools. Its features include buying-signal detection across more than 38 million companies, a dialer that transcribes calls and creates deals from them, a Slack integration for CRM queries, and two-way live syncing with HubSpot.
Zero positions itself against Salesforce and HubSpot, and publishes comparison pages for HubSpot, Attio, Pipedrive, Lightfield, Monaco, Folk, Clarify and Ahoy. The company offers a 14-day free trial.
Zero was founded in 2024 by Tuomo Riekki and Santtu Koivumäki. Riekki previously co-founded Smartly, while Koivumäki led Smartly's go-to-market expansion across five markets. The founders previously helped scale Smartly to $100 million in annual recurring revenue.
Before this seed round, Zero raised a $2.7 million pre-seed round in December 2024 led by 20VC. That round also included 20Growth, 20Product, Discovery Ventures, Illusian and Greens, alongside angel investors including Hawkins, Irena Goldenberg and Jeremy Yap.
