On Sept. 8, 2026, Luca Capone said in a post on X that Starvling was live. The launch directory charges $9 once, with no subscription, and gives an unfed product 48 hours before it leaves the board.

Capone said the first 40 founding seats were free until Friday with the code SEED30. The submit page specified Friday, Sept. 11, and showed 35 of the 40 seats remaining before the price changed to $9.

Each listing appears as a pixel creature that starts with 100 health and loses 2.08 health an hour. One feed adds 10 health, or about 4.8 hours, and requires no account. The site limits feeding to once per browser, product and day, with a reset at midnight UTC and health capped at 100. Five feeds a day keep a product steady, according to the rules.

The board ranks products by feeds received that day, followed by total feeds and age. Starvling offers no paid placement, sponsored rows or boosts. By comparison, Product Hunt says its homepage leaderboard considers upvotes, comments, time since submission and undisclosed additional factors, while paid advertising remains separate from rankings.

A listing that reaches zero health moves to a public graveyard that the site says it never cleans. A maker can pay $9 to restore it at 50 health on the same page and URL, retaining its original date, lifetime feed count and death record. Deaths do not qualify for refunds; the site offers a full refund only when a paid listing fails to appear within 24 hours.

The homepage listed Kikko, Fatto, PairHabit, BurnoutRadar and EVentures Rentals. Capone identified the first four as his products and said they faced the same clock as every other listing. Starvling’s numbers page showed five products alive, zero buried, nine feeds and 13 clicks sent to makers. The graveyard showed no deaths.

Capone said he planned to list Starvling on Product Hunt the next day at 9:01 a.m. Rome time. He also said he would post if the board had become a graveyard by Friday.