Vincent, a French indie maker who posts as @VynseDev, has turned a viral laptop-sticker auction into a marketplace.
His new platform, BrandMyLaptop, allows people to sell advertising spots on laptops they already own or use the proceeds to buy a new one. Sellers set a price for each spot, approve the brands that purchase them, print the stickers themselves, and keep the revenue after a 10 percent platform fee.
The idea began with Brand My Mac, Vincent’s original auction. On August 26, he offered ten advertising spots on the lid of a 14-inch silver MacBook Pro that he had not yet purchased. The planned machine, with an M5 chip, 32 GB of memory, and 1 TB of storage, was priced at €2,529 by Apple France.
The X post announcing the auction has since received more than 9 million views. All ten spots were sold, bringing the total raised to €7,503, or 297 percent of the original goal. See.io paid €1,715 for the prominent strip above the Apple logo, while Postiz, PrivateAlps, and several other companies purchased the remaining spaces.
Vincent said French taxes take roughly 21 percent of the proceeds, meaning the laptop was fully funded once the auction passed about €3,200. He plans to use the remaining money to cover trips taken with the laptop.
According to Vincent’s Product Hunt launch post, the original auction raised €7,273 within its first 48 hours. He said one question appeared repeatedly in the replies: could other people do the same thing?
That question led him to build BrandMyLaptop and launch it on Product Hunt.
The marketplace works differently from the original auction. Sellers list each sticker position at a fixed price, and the first approved brand to pay gets the spot. Payments go directly to the seller’s Stripe account. Listing a laptop lid costs a one-time fee of $19, and purchased stickers must remain attached for at least six months.
The platform’s terms state that BrandMyLaptop, operated in France by Vincent S under the name Vynse, neither holds the money nor prints the stickers. Those responsibilities remain with the seller.
At the time of writing, BrandMyLaptop reports around $3,806 in sales across 181 listed laptops, with more than 100 active listings seeking sponsors. As these are live figures published by the platform, they may change as new listings and sales are added.
Brand My Mac continues to operate as a bidding-based auction, while BrandMyLaptop uses fixed prices. It remains to be seen whether laptop-lid advertising will grow into a lasting marketing channel. For now, Vincent’s experiment has already paid for his new computer and inspired a marketplace where other makers can try the same idea.
