Published price
$20
As listed by the company
Nuuly
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Software profile
Software review
Updated
Go Big News review
What users consistently report
Nuuly is a clothing rental service with brand-name inventory. Some reviewers note fast shipping and the ability to explore styles without purchase commitment, while others report systematic issues with item condition, product photo accuracy, sizing inconsistency, and restrictive return policies.
Go Big News rating
2.4/10
About 90 reviews analyzed
Recurring strengths
- — Standard shipping typically arrives within 2-3 days.
- — Service enables trying styles and exploring new looks without committing to purchase.
- — Provides access to name-brand items.
- — Rental pricing is described as affordable.
Recurring drawbacks
- — Items frequently arrive stained, dirty, smelly, pilled, or badly worn.
- — Sizing is inconsistent across items ordered in the same size, and fit varies unpredictably.
- — Product photos are more flattering than actual items, and descriptions do not accurately represent what arrives.
- — Final sale policy is enforced even when items arrive damaged or significantly different from descriptions.
- — Recurring charges continue even after returns or when packages are lost in transit.
How the score works
Ratings found across the public web are normalized to a common 0–10 scale, deduplicated and combined into one Go Big News rating. Review totals are rounded estimates. AI summarizes recurring user themes; it does not invent the numerical score.
Plans and offers
Published price
$28 / month
As listed by the company
Published price
$70
As listed by the company
Published price
$78
As listed by the company
Published price
$98 / month
As listed by the company
Listed prices may exclude taxes, add-ons, usage charges or temporary discounts. Check the company’s pricing page before purchasing.
Product overview
Rent, resell & thrift clothes online in ways that are gentler on the planet & your wallet.
- Category
- eCommerce
- Launched
- Not verified
- Access
- Not verified
- License
- Not verified
Features
- Brand marketplace
- Clothing rental
- Curated style collections
- Discounted purchase option
- Extended size range
- Free shipping & returns
- Included laundry service
- Subscription management
Best for
- Ecommerce businesses
About Nuuly
Nuuly was launched in 2019 by Urban Outfitters Inc.[1]
According to Marketing Dive, Nuuly released a 12-part scripted microdrama titled “Heart on My Sleeve” across TikTok, Instagram Reels and YouTube Shorts.[1]
Nuuly developed the roughly 12-minute series with social-first marketing agency Dayna’s House; it debuted August 18, with episodes released in three-part batches through August 25.[1]
Marketing Dive reported in August 2026 that Nuuly had become profitable for the first time in what the article described as “last year.”[1]
Nuuly’s revenue grew roughly 35% year over year during the three months ended April 30, according to the August 2026 report.[1]
Products and services
Heart on My Sleeve
A 12-part scripted series released across TikTok, Instagram Reels and YouTube Shorts.[1]
History and developments
- Aug 20, 2026
Nuuly releases "Heart on My Sleeve" short-form series[1]
The approximately 12-minute series debuted on August 18 and was dropping in batches of three through August 25.
- Product:
- Heart on My Sleeve
- Availability:
- Available
References
This profile is assembled from Go Big News reporting and labeled public sources. Company-reported and secondary-source statements retain their attribution and date; omitted information is not a negative finding. Last updated Sep 8, 2026.
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