Michaels
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About Michaels
In August 2026, Retail Dive described Michaels as an Irving, Texas-based arts-and-crafts specialty retailer whose longstanding signature services include custom framing.[1]
Retail Dive reported that Michaels launched an online custom-frame builder combining 3D modeling with augmented-reality wall previews.[1]
Customers can configure frame attributes online and scan a QR code with a phone to preview the design on a wall.[1]
Online framing projects can be completed in Michaels stores, where the builder is paired with framing and printing services.[1]
Michaels was also introducing a curated mouldings collection developed with Architectural Digest.[1]
About a month before the August 2026 report, Michaels introduced Ask Mike, an AI shopping assistant built on Google’s AI infrastructure to provide personalized product recommendations.[1]
Products and services[1]
Ask Mike
An AI shopping assistant built on Google's AI infrastructure that provides personalized product recommendations.
online frame builder
An online custom-frame builder combining 3D modeling and augmented reality so shoppers can design a frame and preview it on their wall before purchase.
References
This profile is assembled from Go Big News reporting and labeled public sources. Company-reported and secondary-source statements retain their attribution and date; omitted information is not a negative finding. Last updated Sep 8, 2026.
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