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Software profile

Software review

Updated

Go Big News review

What users consistently report

Reviewers report significant issues with customer support, slow response times, and difficulty obtaining resolution. Widespread complaints focus on platform updates breaking established customizations, auto-renewal billing practices, complex interface design, and inconsistencies between pre-purchase promises and post-purchase capabilities. Core CRM and sales features receive limited positive mention.

Go Big News rating

6.8/10

About 11.3K reviews analyzed

Recurring strengths

  • — CRM and sales features are described as effective for data management.
  • — Reported as lower cost than some enterprise CRM alternatives.

Recurring drawbacks

  • — Customer support is slow to respond and often unable or unwilling to resolve issues; customers report being directed to AI assistance or self-help resources.
  • — Platform updates remove or modify features and customizations, breaking established workflows and requiring reconfiguration.
  • — Accounts auto-renew with unexpected charges for unused or unwanted services; customers report inability to obtain refunds or service adjustments from support.
  • — Interface is complex with excessive menus and settings, making basic tasks difficult and time-consuming to execute.
  • — Pre-purchase guidance from sales and support about product capabilities does not match post-purchase functionality, leaving customers unable to use promised features.
How the score works

Ratings found across the public web are normalized to a common 0–10 scale, deduplicated and combined into one Go Big News rating. Review totals are rounded estimates. AI summarizes recurring user themes; it does not invent the numerical score.

Background

HubSpot was founded in 2006 in Cambridge, Massachusetts, and evolved from an inbound-marketing software company into a customer platform spanning marketing, sales, and service. [1]

Small Business Trends reported in August 2026 that HubSpot opened a public beta for Agent CLI, a command-line tool that automates repetitive, bulk, and scheduled work across its customer platform. [1]

Agent CLI can run scheduled background tasks to consolidate records, generate reports, and surface information automatically. [1]

Agent CLI operates in developer environments including Codex, Claude Code, and Claude Cowork. [1]

The beta includes user-level permissions and optional review of proposed actions, while HubSpot said access controls were high on its product roadmap. [1]

EnergySage reportedly used Agent CLI to consolidate 504 compliance tickets into 155 parent records in one day, and Jackie Mula described an improved workflow. [1]

Compiled automatically from sourced coverage. Facts reflect the dates and attributions in their sources. Overview updated Sep 8, 2026.

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