SAYB, a Himalayan apple brand run alongside Tons Valley Shop, has crossed ₹1 crore in direct-to-consumer sales so far in calendar 2026, according to founder Anand Sankar.
Sankar, who lives in Uttarakhand, posted the figure on Sunday and described it as pure D2C sales revenue, with no cash-on-delivery. He credited customers, local employees, and investors, and attached a year-over-year comparison chart. The underlying numbers on that chart were not independently audited for this article.
SAYB is presented as a sister brand of Tons Valley Shop, an online store that has sold mountain produce since 2020. The SAYB site sends shoppers to the Tons Valley Shop catalog for orchard fruit and apple juice. Product pages describe unfiltered juice with no added sugar, water, or preservatives, and cans that carry a QR code meant to identify the farmer and orchard. The company has said each litre of juice uses the juice of two kilograms of apples.
Sankar's public record on the business is longer than a single sales post. He and partner Shubhra Chatterji have been written about for connecting Tons Valley farmers with city buyers, including coverage in The Hindu during flood-related sales in 2022 and earlier reporting on pre-order apple boxes. Sankar has also described a procurement process that confirms variety, size, harvest dates, and packaging before new orchard stock is listed — a constraint of selling real fruit rather than a digital waitlist.
The Sunday post said the operation uses 100 percent local Uttarakhand employees and that the ₹1 crore mark is only a starting point. No further breakdown was given for how much of 2026 revenue came from fresh apples versus juice, or for profit.
₹1 crore is a modest figure by national consumer-brand standards, but it is a concrete yearly sales claim from a rural D2C company with a working shop, repeat seasonal customers, and a product history that predates this harvest. No major business outlet appears to have reported the 2026 D2C milestone.
