# Upwell Habit Tracker crosses 1,000 active users

> Alessio Licata reported 1,000 active users and 924 new customers over the previous 28 days. The iPhone app had 29 active subscriptions, €70 in monthly recurring revenue and €336 in 28-day revenue.

- Publication: Go Big News
- By Go Big News Staff (Staff News)
- Category: Startups
- Published: 2026-09-07T12:37:52.115+00:00
- Canonical: https://www.gobignews.com/startups/upwell-habit-tracker-crosses-1-000-active-users

---

Upwell Habit Tracker crossed 1,000 active users, developer Alessio Licata said in a [post on X](https://x.com/alessiobuilds/status/2096315818380341613) on September 5, 2026. He also reported 924 new customers, 29 active subscriptions, €70 in monthly recurring revenue and €336 in revenue over the previous 28 days.

An attached RevenueCat screenshot labels the active-user and new-customer figures as covering the last 28 days. It shows the subscriptions and monthly recurring revenue figures as totals.

The disclosure pairs Upwell’s usage figures with its subscription and revenue performance. Licata said the September 5 figures represented progress toward $5,000 MRR, while noting that the app remained far from that target.

In the same September 5 post, he said his next priorities were improving conversion, keeping retention strong and finding users outside Germany. Licata’s X profile describes him as 21 years old, while the App Store names the seller as Alessio Calogero Licata.

Apple lists [Upwell: Habit & Todo Tracker](https://apps.apple.com/us/app/upwell-habit-tracker/id6766122859) as a free Productivity app for iPhone with in-app purchases. U.S. Upwell Pro prices are $0.99 weekly, $1.99 monthly, $17.99 yearly and $24.99 for lifetime access. The German store lists yearly access at €18.99 and lifetime access at €29.99. It showed a 4.6 rating from seven reviews.

Upwell supports habit templates, daily, weekly and monthly goals, reminders, task priorities and due dates, interactive widgets, and local backups. The listing says users need no account and that habit, task and mood data remains on the device. Apple and RevenueCat process purchase information for subscriptions and Pro access.

The app requires iOS 17 or later and is localized in English, Croatian, French, German, Italian and Spanish. Its version history dates the first release, then called BleibDran, to May 7 and the rename to Upwell to June 4. Licata posted a new-app note with an App Store link on August 10, 2026.

On September 6, Licata separately reported €78 MRR, €388 in 28-day revenue, 33 active subscriptions, 19 active trials and 967 new customers. He described that update as day nine of a 150-day push toward $5,000 MRR.

---

## X profiles in this story

- @alessiobuilds: https://www.gobignews.com/profile/alessiobuilds