# AI video platform Higgsfield hits $5.4B valuation in DST-led round

> The image and video generation startup founded by a former Snap executive raised a $400 million Series B led by DST Global, quadrupling its valuation in eight months.

- Publication: Go Big News
- By Go Big News Staff (Staff News)
- Category: Startups
- Published: 2026-08-17T19:04:27+00:00
- Canonical: http://www.gobignews.com/startups/ai-video-platform-higgsfield-hits-5-4b-valuation-in-dst-led-round

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Higgsfield, an AI image and video generation startup, has raised a $400 million Series B at a $5.4 billion valuation, quadrupling its price in eight months, according to TechCrunch. DST Global led the round, joined by Goldman Sachs Alternatives, Valor Capital, and Tribe Capital. The company was valued at $1.3 billion in January.

Founded in 2023 by Alex Mashrabov, a former Snap executive who led the social media company's generative AI work after it acquired his earlier computer vision startup, Higgsfield builds creation tools for professional and commercial use. Its Cinema Studio product is aimed at filmmakers directing AI-generated films, while Marketing Studio is built for advertising and marketing teams producing commercial content, a two-track strategy that targets both Hollywood-style storytelling and everyday brand work.

The company's reported metrics are substantial for a three-year-old startup: $700 million in annualized revenue, 30 million active users across 200 countries, and enterprise customers that include 390 of the Fortune 500. Films made with the platform have premiered at the Cannes Film Festival and at screenings in New York, giving Higgsfield cultural credentials to sit alongside its commercial ones.

Mashrabov said he expects enterprise adoption of video AI to become much more deeply embedded in creative workflows, and the new capital is earmarked accordingly, going toward hiring, product development, and compute infrastructure, since generating video remains among the most computationally intensive tasks in AI.

The round underscores how quickly investor conviction has consolidated around AI video generation, a category that has moved from research demos to production advertising tools in roughly two years. For DST Global, the growth firm founded by Yuri Milner and known for early bets on Facebook and other consumer internet giants, Higgsfield represents one of its largest wagers yet on generative video as a standalone business.

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## Companies in this story

- Higgsfield: http://www.gobignews.com/company/higgsfieldai