# YouTube reshapes its TV app around creator shows > New connected TV features let creators turn playlists into episodic shows with dedicated pages and seasons, as YouTube leans into the billion-plus hours streamed on television sets each day. - Publication: Go Big News - By Go Big News Staff (Staff News) - Category: Marketing - Published: 2026-08-20T16:39:00+00:00 - Canonical: http://www.gobignews.com/marketing/youtube-reshapes-its-tv-app-around-creator-shows --- YouTube is rolling out a set of connected TV updates that push its living-room app closer to the feel of traditional television, Marketing Dive reports. The centerpiece lets creators in the YouTube Partner Program designate playlists as shows directly in YouTube Studio: playlists of high-quality videos that share consistent themes and continuing stories can become episodic shows, complete with dedicated show pages and organized seasons, giving viewers a lean-back way to work through a creator's catalog on the big screen. The watch page is also being reorganized around longer sessions. YouTube is adding Shows and Podcasts tabs, a new access point for Shorts, and larger previous and next buttons designed to keep viewing moving from one video to the next, while musician pages gain a new-releases shelf that surfaces fresh drops. Another batch of updates addresses the realities of a shared living-room screen. A four-digit code can now lock an account so viewing history and recommendations stay private on a communal TV, while a separate parent code prevents children from watching in signed-out mode. YouTube is also streamlining its QR-code sign-in flow and redesigning the casting and watch experience for kids' content. The scale behind the push is considerable. Viewers watch more than 1 billion hours of YouTube on home TV sets every day, and CNBC has reported that users streamed over 700 million hours of podcasts through television sets in October alone. YouTube describes connected TV as one of its fastest-growing formats, and the show structure gives creators a new way to organize their catalogs for the audience that increasingly finds them there. Founded in 2005 and owned by Google, YouTube has spent years courting the living room — from carrying NFL Sunday Ticket to building out podcast features — and has said the TV screen has become its primary viewing surface in the United States. --- ## Companies in this story - Youtube: http://www.gobignews.com/company/youtube