# Sebamed tests ChatGPT ads with WPP Media > Afaqs reported on September 8, 2026, that the skincare brand is testing ads for Gentle Facial Cleanser around conversations about oily skin, cleansing, dryness and skin health. - Publication: Go Big News - By Go Big News Staff (Staff News) - Category: Marketing - Published: 2026-09-09T04:02:51.767+00:00 - Canonical: https://www.gobignews.com/marketing/sebamed-tests-chatgpt-ads-with-wpp-media --- On September 8, 2026, afaqs reported in a post on X that [Sebamed](https://sebamed.com) had partnered with [WPP Media](https://www.wppmedia.com) to test ChatGPT advertising. The test features Gentle Facial Cleanser for oily and combination skin. Sebamed is marketed in India by [USV Private Limited](https://www.usvindia.com/). Afaqs said the campaign ties Sebamed's pH 5.5 claim to ChatGPT conversations on oily skin, cleansing, dryness and skin health. The publication characterized the project as an early Indian brand experiment with ChatGPT advertising and a test of whether conversational services can become a channel for product discovery and consideration. The test centers on the subjects people are exploring, rather than audience targeting alone, according to afaqs. OpenAI opened self-service purchasing of ChatGPT ads in India on August 31, 2026. The company said its ad platform was available in more than 40 countries, served tens of thousands of advertisers and had reached a $1 billion annualized revenue run rate. OpenAI says ChatGPT ads can appear below responses, carry a sponsored label and remain visually separate from answers. They may be shown on Free and Go plans, but not on Plus, Pro, Business, Enterprise or Edu accounts. USV marketing vice president Pranay Rao said ChatGPT gives Sebamed a way to introduce its cleansing message when people are actively considering skincare choices. He said the message rests on the brand's promise to cleanse without harming the skin's protective barrier. Vishal Shah, WPP Media's senior vice president of client solutions for India, said the format can connect Sebamed's product claim with people as they ask skincare questions and weigh choices. Storyboard18 and MediaBrief published matching reports on September 8, 2026, naming the same executives and product. Sebamed describes its range as medical skincare with a pH of 5.5. USV says it partnered with Sebapharma in 2007 to introduce Sebamed in India. --- ## Companies in this story - Sebamed: https://www.gobignews.com/company/sebamed