# Reachlee crosses $600 in monthly recurring revenue, founder says

> Tushar Kapil said in a Sept. 8 post on X that his Instagram automation product Reachlee had crossed $600 in monthly recurring revenue. A screenshot attached to the post listed current MRR at $601.38.

- Publication: Go Big News
- By Go Big News Staff (Staff News)
- Category: Marketing
- Published: 2026-09-09T03:52:26.898+00:00
- Canonical: https://www.gobignews.com/marketing/reachlee-crosses-600-in-monthly-recurring-revenue-founder-says

---

Founder Tushar Kapil said on Sept. 8, 2026, that [Reachlee](https://reachlee.co), the Instagram automation product he built, had crossed $600 in monthly recurring revenue. In a post on X, he wrote that his SaaS had passed that mark and was “on the way to $1,000 MRR.”

Kapil attached a dashboard screenshot that showed current MRR of $601.38 on a chart spanning July 13 to Sept. 8. The image was labeled “Dodo Payments Verified” and listed $0.70 in MRR for May 16 to July 12.

On Sept. 4, Kapil said the product had crossed $500 MRR after adding about $100 in MRR in almost 48 hours. A follow-up reply one minute after his Sept. 8 post linked to the Reachlee website.

Reachlee’s site says the product automates Instagram comments, story replies and direct messages for creators, businesses and agencies. It is built on the official Instagram API, and Reachlee says it has completed Meta business verification, tech provider verification and app review.

An about page says Reachlee was founded in 2026 by Kapil, who oversees product, engineering and growth, and that it is built and operated as an independent SaaS. Pricing on the site is $0 a month for the free plan, $9 a month for Pro, $14 a month for Growth and $29 a month for Business. The free plan includes one Instagram account and 1,000 DMs a month, with no credit card required.

Kapil has posted earlier revenue markers. On Sept. 1, he said the product had crossed $400 MRR and that he reached the mark organically and on autopilot. On Aug. 4, he said he had launched Reachlee about a month earlier, reached more than 700 users and $60 MRR in a month, and built it solo. He also said the MVP took under a week, Meta approval took more than two months and he used geography-based pricing.

The homepage lists more than 900 creators and businesses, more than 61,000 triggers processed, more than 44,000 DMs sent and more than 12,000 links clicked.

---

## Companies in this story

- Reachlee: https://www.gobignews.com/company/reachleeco

---

## X profiles in this story

- @tusharkapil003: https://www.gobignews.com/profile/tusharkapil003